The Ultimate Toothpaste Guide

There are more than 40 toothpaste brands available on the market, and each promises that they’re better than the next. But how do you know which one is right for you? Here’s Toothology’s guide to the most popular kinds of toothpastes on the market, so you can choose the perfect toothpaste for you.


If you’re looking to whiten your teeth, whitening toothpaste can be a good start. In fact, peroxide, the essential ingredient in whitening toothpaste, is very effective at removing stains from the outer layer of the tooth’s enamel. In addition to its whitening effects, peroxide also aids in the prevention of gingivitis and periodontal disease. But be careful, whitening toothpastes can lead to tooth sensitivity if used too frequently.


Removing tartar is essential to keeping your teeth strong and healthy, and choosing a tartar control toothpaste is a great step towards great oral health. This tartar starts as plaque, a colorless, sticky substance that forms on teeth due to natural bacteria attachment. If you don’t brush your teeth regularly, this plaque will eventually lead to tartar buildup. Most tartar control toothpastes will contain fluoride, a substance that prevents tooth decay.


If you have sensitive teeth, a sensitive teeth toothpaste could be the way to go. That sharp pain is usually caused when dentin (the bone at the core of your teeth) is exposed. Sensitive toothpastes have ingredients that help protect your teeth and ease pain related to hot or cold temperatures.


As soon as your child’s teeth start coming in, you should start brushing them, and using a children’s toothpaste is a great way to start your child on the path towards great oral hygiene. These toothpastes work just like regular toothpaste, but often come in child-friendly flavors with fun characters on the tube. This helps to make brushing a fun activity, rather than a chore.

There are many American Dental Association-approved children’s toothpastes out there, so be sure to look for the ADA logo on the box!


Natural toothpaste usually consists of herbal and/or organic ingredients, often including mint and fluoride. These toothpastes work in very similar ways to regular toothpaste, but doesn’t contain the chemicals (such as surfactants, triclosan, and artificial preservatives) that can negatively affect your health. Though a bit more pricey, these toothpastes are a great natural option.

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